Multilingual lead-gen for property agencies
Deployed to several real-estate brands across Cyprus and the US. WhatsApp and web chat answered in seconds, in whatever language the buyer writes. The agent qualifies budget, timeline, and preferences, sends matching listings with photos and ROI math, and hands the warm lead to a human agent with the full conversation in context. Customer brands held back under NDA — sanitised demo workspace available on request.
What the agent owns
- WhatsApp + web + email handled by one agent persona per tenant
- Auto-detects 5+ languages including Russian, Greek, and Arabic
- Matches buyers to live listings with ROI and market comparables
- Kanban lead pipeline with handoff notes — humans only touch warm leads
The story
Property agencies live and die by lead response speed. The buyer who types a question into a WhatsApp number at 11pm doesn't wait for office hours — they message the next listing. The deployment closes that gap.
Each agency runs a single agent persona — name, tone, listing inventory, ROI playbook — across WhatsApp, web, and email. The agent auto-detects the buyer's language (Russian and Arabic are common in the Cyprus tenants, Spanish in the US tenants) and replies in kind. Listings get attached as photo carousels with price, ROI estimate, and a one-tap CTA to schedule a viewing.
When the buyer becomes warm — budget, timeline, location are all locked — the lead lands on the human team's Kanban with the full conversation history attached, plus the agent's qualification notes. Humans only ever touch leads that are ready to convert.
Impact
Six tenants live across two continents. The deployment template is the same for every tenant; only the persona, the listings feed, and the language priorities change.
Typical first-reply time on WhatsApp drops from 4–8 hours (next-business-day) to under 90 seconds, 24/7. Lead-qualification time the human team spends per warm lead falls by roughly 80% — they start every morning with a Kanban of qualified leads instead of an inbox of cold ones.
What it takes to launch
- Your active listings feed (XLSX, CSV, or an API your portal already exposes)
- A WhatsApp Business number and / or your website chat slot
- A brand voice doc and any non-negotiable house rules (e.g. no quoting under €X, no investor leads from country Y)
- An agent persona tuned to your tone and inventory, multilingual out of the box
- WhatsApp / web / email integration with handoff to your sales team's CRM or kanban
- Per-agent dashboards showing response time, qualified-lead share, language mix
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